The importance of convergence to the film industry:
The importance of convergence in the film industry plays a big part in the selling of a film, the prospect of TV, the web and most digital media all accessibly becoming integrated with each other. Making the film become easy to access on the go with the cross convergence between the film and media playing formats like phones and iPods. Also convergence is important to the film industry as the film doesn’t just make money based on the film, but can gain profits in all types of other digital Medias like video games, magazine reviews and being played on TV channels like sky movies. Integrating with the web means you can advertise to wide ranges of audience and sell your film online on different online stores.
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